Клиент:
NIVA GROUP
Год:
2024
О проекте
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Project Gallery
Задачи
Simplify the interface for focus and ease of use
Establish clear task hierarchy and intuitive organization
Add customization for different productivity styles (e.g., GTD, Pomodoro)
Improve engagement through motivating micro-interactions and tone
Reduce friction and promote habit-building through smart UX
Final Outcome
Audit & Research:
+22% increase in completed checkouts
-17% drop in bounce rate
Improved NPS from 6.5 to 8.2
UX Solutions
Clean, Focused UI
Redesigned the interface with a minimalist approach — neutral color palettes, high contrast typography, and thoughtful use of whitespace. This made task lists less overwhelming and more actionable.
2. Visual Task Hierarchy
Introduced tags, priority levels, and calendar integration. Users could now quickly filter tasks, organize by urgency, or drag and drop items into their day.
3. Customizable Workflows
Designed flexible task views (list, board, timeline) so users could switch between different productivity methods. Each view was optimized for clarity and ease of use.
